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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
How NZZ Quadrupled Its Pro Subscribers With One Structural Change
Switzerland's 246-year-old newspaper of record runs its app as a subscription business in its own right. One change to its subscription setup quadrupled its Pro subscribers.
How L'Équipe's App Became Its Flagship Product
Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?
How to Design a Mobile App Landing Page with 10 Examples
What a mobile app landing page needs, 10 examples and what to copy from each, and how to carry the page's promise into the first app screen.
Apple now lets you write to your subscribers before they cancel: here’s how to make it pitch-perfect
Apple’s Retention Messaging API lets your app show a message, an offer or a plan switch when subscribers tap Cancel. Here’s what to show, who to target, and how to set it up with Purchasely.
How to structure your Black Friday offer
Why the structure of your Black Friday offer matters more than the discount, and the four offer decisions to make before your paywall goes live.
How to Convert More on Black Friday & Beyond with Time-Limited Offers
Ever rushed to buy something with a limited offer just because it's ending soon? We all have those moments when our brains get captivated by the allure of time-limited offers.
Black Friday for subscription apps: why last year's cohort is your biggest risk
What happens when your Black Friday subscribers renew in the middle of your new campaign, and how to protect that revenue.
What does in-app purchase mean? A guide for mobile app teams
What in-app purchases are, the four IAP types, app store fees, and how to optimize the purchase experience.
8 best app onboarding examples (and what makes them work)
8 real app onboarding flows broken down, from quiz-driven to instant value, and the patterns you can apply to your own.
Paywall examples for photo & video apps: 15+ designs that Convert in 2026
15+ paywall examples from top photo and video apps, the 6 design patterns behind them, and how to design and test your own.
App Experience: Definition, Best Practices, And How To Improve It
App experience is more than UI and UX, it is every interaction that earns or loses revenue. Here is how to treat it as a growth discipline, and where static apps leak money.
Paywall Placement Optimization: Where and when to show it
Where, when and to whom to show your paywall, and how to test placement across the user lifecycle.
The Black Friday & Beyond Playbook for Subscription Apps
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
