Mastering Promotional Offers with Purchasely

25 September 2023

Purchasely Platform Retention User Journey Product Updates

Purchasely: Seamlessly integrate promotional offers into your paywall. Personalize, iterate, and A/B test for optimal results. Dive into our...

The final countdown: the mandatory migration to Google Play Billing 5

20 September 2023

Google Play Tech Backend Development Product Updates

Mandatory migration to Google Play Billing Library 5 - New subscription architecture and other updates, hidden challenges, and adopting Purchasely...

Ways to improve app user activation

1 September 2023

Why activation is the most important metric, how to improve it with onboarding, in-app engagement, copywriting tips

How to stop the urge to bypass paywalls

16 August 2023

Retention User Journey

Top tips to help your user conversion and retention. Stop the urge to bypass paywalls with personalized onboarding, offers, community building, etc.

Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

3 August 2023

Data Podcast Mobile APP

Data-driven growth of Molotov TV. From monitoring the right revenue metrics to content strategy for subscriptions and Ads, learn how Molotove is...

Everything You Need to Know About Programmatic Advertising: WHYs, HOWs, and WHATs

28 July 2023

Acquisition Ads

What is Programmatic Advertising, why is it beneficial, how to implement it. (Guest article by IconPeak)

Advanced techniques to improve the subscription funnel

26 July 2023

Retention User Journey

Jeff Grang, CPO and Co-founder of Purchasely, presented on subscription funnel optimization, sharing solutions and examples for reducing churn and...

How subscription apps can survive inflation with A/B price test

18 July 2023

Paywall A/B Testing App Pricing Price Testing

Learn how inflation impacts subscription prices (software, apps, streaming) and learn how the A/B price test helps navigate through the changing...

Buying an App - A Guide to Acquiring a Mobile App Business

5 July 2023

Acquisition Mobile APP

A Guide to Buying an App: Considerations for Acquiring a Mobile App, Build vs. Buy, and Creating Your Own vs. Purchasing an Existing App.