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7 May 2026
Case Study Growth personalization behavioralHeadspace, Irrational Labs, and Purchasely ran a 5-arm behavioral science experiment on onboarding. Course starts doubled. Active meditation days...
Vanina Nguimbi
Marketing @ Purchasely
2 April 2026
app onboarding processA step-by-step guide to optimizing your app onboarding process. Find friction, personalize flows, test variations, and measure impact on activation.
Vanina Nguimbi
Marketing @ Purchasely
1 April 2026
Discover the 10 most common UX mistakes product teams still make in mobile apps in 2026. Learn how each issue hurts engagement and conversion, and...
Vanina Nguimbi
Marketing @ Purchasely
30 March 2026
App experienceA step-by-step guide to optimizing your app onboarding process. Find friction, personalize flows, test variations, and measure impact on activation.
Vanina Nguimbi
Marketing @ Purchasely
25 March 2026
Paywall Design AI Growth plugin figmaA step-by-step guide to using the Roast My Screen Figma plugin. Learn how to review your app screens, identify design issues, and fix them before...
Vanina Nguimbi
Marketing @ Purchasely
9 December 2025
User Journey Product Updates Increase app retention App engagement AARRR frameworkStreamline your in-app user lifecycle with Purchasely Flows, enabling seamless onboarding, engagement, and monetization without the need for...
Nicolas Tissier
Co-founder & CPO @ Purchasely
22 October 2025
In-App Purchase User Journey segmentation personalisation DAUDiscover the AARRR framework (Pirate Metrics). See examples, metrics, and how to apply it to subscription apps for growth in 2026 and beyond.
Vanina Nguimbi
Marketing @ Purchasely
15 October 2025
AARRR frameworkLearn how to increase daily active users with proven DAU strategies. Improve retention, optimize paywalls, and grow sustainably.
Vanina Nguimbi
Marketing @ Purchasely
7 October 2025
App engagementDiscover 12 tried-and-tested strategies to boost app engagement and keep your users coming back. Elevate your app's performance with our expert tips!
Nicolas Tissier
Co-founder & CPO @ Purchasely
10 June 2025
Data App Store att opt in ratesLearn why ATT opt-in rates are dropping in 2025 and how you can improve user consent with better timing, messaging and in-app experience.
Laurent Libano
CRO @ Purchasely
