Podcast: How to build a successful subscription monetization model
Jean-Francois Grang, Co-founder and CPO of Purchasely, is interviewed by Jess Overton from ironSource, a leading business platform for the App Economy.
TL;DR
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App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging software solutions that help them grow and engage users, monetize content, and analyze and optimize business performance. Jess Overton joined ironSource 5 years ago and is the Director of Demand at ironSource Aura, which empowers telecom operators to create a richer device experience. He hosts ironSource Aura's "Out of the Box Podcast" for mobile marketers looking to grow their businesses.
In this 40-minute episode, Jess and Jeff talk about many topics: the current state of the subscription market; the challenges to face before implementing a subscription business model; the central role of paywalls combined with segmentation and the importance of displaying different paywalls to different user cohorts; identifying key moments along the user journey to show the value of the subscription offer; and retention tactics. Enjoy this discussion between Jeff (based in Paris) and Jess (based in Tel Aviv).
Do you like this episode?
You may also listen to other interviews of our CPO: 3 Essential Tips for Selling In-App Subscriptions, Is the App World Shifting from Ads to Subscriptions? (Remerge), and How to personalise In-App sales screens.
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