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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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Behavioral Science Boosts Headspace Course Starts by Over 100%

Headspace more than doubled course starts by rethinking onboarding through behavioral science. Here is the experiment, the five variants tested, and what the numbers showed.

Vanina Nguimbi
Marketing
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Why Users Quit Your App: 10 UX Mistakes to Fix in 2026

Users rarely tell you why they leave, they just stop opening the app. Here are the 10 UX mistakes still driving them away in 2026, each with the fix.

Vanina Nguimbi
Marketing
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App Experience: Definition, Best Practices, And How To Improve It

App experience is more than UI and UX, it is every interaction that earns or loses revenue. Here is how to treat it as a growth discipline, and where static apps leak money.

Vanina Nguimbi
Marketing
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How to Use the Roast My Screen Figma Plugin to Improve Your App UX

Fix the UX before a line of code is written. Here is how Roast My Screen reviews your paywalls, onboarding and feature screens right inside Figma, in five steps.

Vanina Nguimbi
Marketing
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Optimize Your In-App User Lifecycle with Purchasely Flows

Onboarding, activation, conversion, retention: most teams orchestrate them in silos. Purchasely Flows brings the entire in-app journey into one place. Here is what it unlocks.

Nicolas Tissier
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How To Increase Daily Active Users (DAU): Proven Strategies For 2026

Daily active users show whether your app builds real habits or just collects downloads. With acquisition costs climbing, here are eight ways to grow DAU that hold up.

Vanina Nguimbi
Marketing
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8 App Onboarding Flows that Actually Convert

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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Enhancing User Experience through Personalization

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