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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
Featured
Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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Top content for kids apps: 10 of the best paywall examples

Looking for some paywall inspiration? Check out these 10 great paywalls on apps for kids and test them out for yourself.

Camille Ardisson
Head of Marketing
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Blog
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Top 5 Subscription Apps that are Winning the Conversion Game

Conversion is where subscription apps make their money, and a few do it exceptionally well. Here are five worth studying, each mastering a different lever.

Camille Ardisson
Head of Marketing
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Top 10 Paywall Design Tips - Tip #3. Do more than meets the eye

Top 10 Paywall Design Tips - Tip #3. Do more than meets the eye

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Top 10 Paywall Design Tips - Tip #1. Know Your Users

Top 10 Paywall Design Tips - Tip #1. Know Your Users

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Blog
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The Freemium Model: How To Find Your Freemium Sweet Spot

The freemium model has been a huge part of the success of apps like Spotify and Canva. Is it the right acquisition model for your app? Let's find out.

Nicolas Tissier
CPO & co-founder
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The final countdown: the mandatory migration to Google Play Billing 5 and 6

In May 2022, Google did it again... and you'll have to do it again, too! Google Play Billing Library 5 came with a suite of features and upgrades that promise a smoother In-App Purchase experience for users and smarter revenue generation for apps.

Camille Ardisson
Head of Marketing
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Blog
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Case studies
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Enhancing User Experience through Personalization

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Case studies
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