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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
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Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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The Complete Guide to Subscription Business Models in 2022

The subscription model reshaped nearly every industry for a reason. Here is the complete guide to how it works, why it wins, and where it fits your business.

Nicolas Tissier
CPO & co-founder
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The Best App Onboarding Examples & Best Practices to Engage Users

Onboarding is not a tour, it is where habits are built or lost. Here is how the best apps design it across the whole lifecycle, not just the first screen.

Nicolas Tissier
CPO & co-founder
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The App Seasonality Guide for Enterprise Teams

Seasonality is not a one-off spike to react to, it is a growth engine to plan around. Here is how enterprise teams turn predictable peaks into year-round revenue.

Laurent Libano
Chief Revenue Officer (CRO)
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The 50 Most Successful Examples of Apps with In-App Purchases

In-app purchases pulled in billions last year, but only a handful of apps do them well. Here are 50 that show exactly how it is done, sector by sector.

Nicolas Tissier
CPO & co-founder
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The 10 Best Education App Paywalls

Looking for paywall inspiration from some of the most popular apps? Check out these great examples from across the education sector.

Camille Ardisson
Head of Marketing
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Subscriptions: The Good, The Bad And The Overused

The creator of Ruby on Rails thinks subscriptions have gone too far. DHH on subscription fatigue, where recurring revenue genuinely fits, and where it is just overused.

Vanina Nguimbi
Marketing
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Enhancing User Experience through Personalization

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