Fight churn before it shows up in your revenue
Run winback campaigns that reach subscribers at the right moment: when they hesitate at renewal, when they lapse, and when they come back.
Purchasely gives your team the signals to spot them and the offers to bring them back.
Capture churn signals early, before the subscription lapses
Orchestrate winback offers across your SKUs, from a single place
Watching subscribers walk away without acting is the costliest thing you can do
You can see the cohort going quiet, renewals stalling after a price change. You know who's about to leave and roughly why. What stings is knowing you could have kept many of them, if you had the tool to reach them at that moment, inside the app.
And once they've left, most of them just stay gone. No offer, no reason to come back, nothing that meets them the day they reopen the app. These are users who already paid you once and liked it enough to stay a while. Letting them slip away quietly is the part that's hardest to accept.
What the Purchasely experience looks like
Meet lapsed users the moment they come back
When a former subscriber reopens the app, they land on an experience built for them: an offer that fits how long they've been gone and what they used to do.
You decide which SKUs go to which segment, A/B test the offers, and keep the ones that bring the most users back.
Act on churn signals inside the app, before the lapse
Purchasely picks up the signals that a subscriber is drifting: a renewal coming up after a price change, usage dropping, a downgrade attempt.
You set what happens next, whether that's a reminder of what they'd lose, a plan switch, or a pause option, and it shows up in the app while there's still time to change their mind.
Keep the app worth coming back to
Retention starts well before the renewal screen.
Purchasely lets you shape what active subscribers see between payments: new features surfaced to the users who'd care, nudges toward the habits that predict staying, and offers to move them to a plan that fits better.
Users who feel the value each month rarely think about cancelling.
Orchestrate retention across every touchpoint, in one place
With Purchasely, you run retention as one connected effort rather than a series of one-off fixes. Engagement nudges for active subscribers, retention experiences when the signals turn, winback offers when a lapsed user reopens the app.
Each touchpoint is set up, targeted and tested from the same place, so you spend your time on what to say to whom, not on getting it live.
Reach at-risk subscribers inside the app while there's still time to change their mind
Launch and test retention and winback experiences in days, with your own team
Stop guessing which offers work: see what each one did to retention, and keep only the winners
Build the perfect journey for every user
Leading apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle
How better retention is made possible
Purchasely combines AI and proprietary mobile technology,
built exclusively for mobile apps, to give your team control
over the entire user lifecycle, from activation to win-back,
in one place.
Show the right screen at the right moment, automatically
Pick who sees it, what they see, and when. A campaign fires on a moment in the session or at a placement in your app, runs on the schedule you set, and stops showing once a user has seen enough.
Chain several together and you have a retention sequence that runs on its own, with results tracked per campaign.
The right offer for each subscriber, in- and out-of-app
Dynamic Offering selects the offer each subscriber is eligible for, Conditional Visibility adapts the screen to who's looking at it, and Retention Messages are set up directly from the console.
You configure the offers once, target them by segment, and watch churn decrease.
Reach subscribers by where they are in their lifecycle
Purchasely already knows each subscriber's plan, renewal date and whether they've turned off auto-renew, so your audiences start from real subscription status.
Add your own attributes or sync segments from your CRM or CDP, and target the exact users an offer is meant for.
Instant access, no AI generated slop
Keep Your Valuable Subscribers
