How to Design a Mobile App Landing Page with 10 Examples

A mobile app landing page is a web page that shows what your app does and leads visitors to one next step: download, sign up, or start a trial. Unlike an app store listing, you control what it says.

Check what your page should include, get inspiration from the 10 examples below, then see how you can carry the page's promise into the first app screen with Web2App funnels and personalized in-app journeys.

What should a mobile app landing page include?

A mobile app landing page needs 6 basics: a clear benefit, one action, the app’s interface, proof, a phone check, and fast loading. Check each one on a phone, where many visitors will first see the page.

• Benefit: lead with what someone can do or get with the app, then use features to show how. For example, a Spanish-learning app could promise “Speak your first Spanish sentences this week” instead of “A smarter language app.”
• One action: give visitors one primary button that says which step comes next, since a download, a signup, a quiz and a trial each ask for a different commitment. If many visitors arrive on a computer, add a QR code so they can open the store on their phone.
• Interface: show the app’s screens or something a person can make with it, so visitors can picture what they’ll do after they start.
• Proof: put a relevant review, award or result next to the promise it supports, and name the source of any number.
• Phone check: confirm that the text is readable and the main button is easy to tap, then follow the button all the way to its destination.
• Speed: compress the largest image visible without scrolling, then open the page on mobile data to check that it loads quickly.

10 mobile app landing page examples and what to copy from each

The 10 pages below come from wellness, learning, creative, dating, fitness, and finance apps, and each one gets one of the basics right. Score your own page on the 6 basics, find the example that fixes your weakest one, and try its move.

1. Headspace: connect the page to a user goal

Headspace invites visitors to “Try for $0,” then presents goals such as sleeping soundly and managing anxiety. A visitor who finds a goal that matters has a reason to start.

Try this: ask visitors to pick a goal, then open the app on a screen built around it.

According to its case study, Headspace tested onboarding questions ahead of its course recommendations. During the free trial, 63% of that group started a course, compared with 31% with the usual onboarding.

With Purchasely’s Web2App funnels, you can build similar personalized user journeys: ask visitors for their goal on the web, then personalize onboarding and paywalls based on their answers.

2. Duolingo: lead with a clear promise

“The most fun way to learn languages, chess, and more!” leads the Duolingo homepage, and illustrated characters carry that playful tone into the page. The choice that follows is clear: “Get started” opens signup, while “I already have an account” goes to sign-in.

Try this: name the one experience your app offers, and give returning users their own sign-in link so new visitors see one main button.

3. FaceApp: put awards beside the download action

Under “Natural Beauty, Flawless Edits,” FaceApp puts award badges beside “Get FaceApp,” which gives visitors who don’t know the app a reason to trust it. The download is free, but its FAQ says a paid Pro subscription unlocks more features.

Try this: place your strongest award next to the download button. If you call the app free, say what the paid plan adds.

4. Holy Owly: make the trial offer clear

Holy Owly offers parents of children aged 3 to 12 a 7-day trial and says they can cancel at any time. Parents also pick the first language before they start, which helps them picture the first lesson.

Try this: put the trial length, cancellation terms, first charge date, price, and renewal period next to the trial button.

5. Mojo: show the creative outcome

Mojo’s homepage shows collages of finished posts, so a creator can judge the output before learning the editing tools. It adds a 4.9/5.0 average from 840K ratings, “Best of App Store” and a claim of more than 50 million downloads.

Try this: show finished examples that suit your creators, and name the source of any rating or download count.

6. Tinder: a minimal, brand-led page

Tinder leads with “It starts with a swipe,” above “Get the app” and “Create account.” The opening works because of Tinder’s familiar name, and it says little about what the app does.

Try this: unless visitors already know your brand, add one line on the benefit above the buttons.

7. Reflectly: preview the in-app experience

Reflectly calls its app “The World’s First Intelligent Journal.” Phone previews show a person recording a mood and later seeing trends. The store buttons come after them, so visitors see what they would do before they choose a store.

Try this: show the 2 or 3 screens people use first, then place the store buttons.

8. Busuu: let visitors choose where to start

Busuu invites visitors to “Learn for free” and asks which language they want before signup. The page also describes short lessons and a learner community, which shows how they would keep learning.

Try this: ask for one choice early, but only if you’ll use it to open a relevant first lesson.

With Purchasely’s Flows, you can send each language choice to its own first lesson screen, so learners see what they’ll learn first and how to start it.

9. Strava: make community part of the invitation

“Community-Powered Motivation” sits above Strava's signup options, with the line “Join over 100 million active people on Strava for free.” Photos of cyclists and runners show the shared activity, and a phone and watch preview show how each person records their own.

Try this: back a community promise with a member count and photos of people doing the activity. Offer one-tap Google and Apple signup, and make one button the main one.

10. Revolut: group the page around everyday tasks

Revolut’s UK homepage leads with “Banking & Beyond” and “Download the app.” Salary, savings, and spending each get their own section, which lets visitors find the reason they would use a multi-purpose app.

Try this: group features under the everyday tasks people already have, and keep one download button.

Whichever move you take, visitors still have to install and open the app. The first app screen decides whether the promise holds.

Carry the page’s promise into the first app screen with Web2App funnels

The click is only half the journey. A visitor who came for a first Spanish lesson installs the app and lands on the same welcome screen as everyone else. Without personalized in-app journeys, the first experience can feel generic, and fewer visitors may start a trial or subscribe.

Purchasely's Web2App funnels let you build personalized in-app journeys that follow your landing page messaging. Its AI helps you design the paywalls and onboarding flows quickly in your branding.

Book a demo to learn how you can build personalized Web2App funnels and journeys with Purchasely, one of the best AI-powered paywall solutions for mobile subscription apps.