Improve conversion by finding the right paywall has never been so easy
Grasp every optimization chance with real-time Subscription Funnel Analytics
Benefit from a full-funnel analysis and get the right decision framework to maximize app user engagement across all touchpoints. Measure the performance of your variants based on the number of trials, conversions or renewals.
Expedite experiments to never miss growth opportunities
The faster you can experiment, the faster you will grow your subscription app revenues. Take a structured and quantitative approach to test every element of your paywalls (price, copy, design, visuals, videos) and choose what portion of your visitor base gets exposed to experiments.
Set the right subscription price by launching price tests risk-free
Without any app release needed, test your market's appetite for a new subscription offer, assess the price elasticity of demand and customize your offers by country or any user segment to find the right pricing points.
Launching or optimizing In-App Subscription?
A/B Test is the best way to optimize your funnel
Built into Paywall Builder
A/B Test per placement
Flexible traffic allocation
Basics to run a successful A/B test strategy
Think your experiment for each funnel stage
Choose between A/B vs. multivariates testing
Always start with A/B testing.
Aim for higher statistical significance
Leverage an adequate number of target viewers.
How a groundreaking dating app is aiming big with dozens of Paywall A/B Tests per month
"The impact of implementing Purchasely Paywall Builder was noticed straight away. We have been able to quickly launch Paywall A/B tests and improve conversion of certain paywalls by 100%."