Paywall & Pricing A/B Testing

You can guess. Or you can engineer with confidence

Turn intuition into data-driven experimentation to find the winning paywall.

A_B TEST PAGE - Purchasely A_B testing
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Finding what works better has never been so easy

Natively integrated to Purchasely’s Paywall Builder, our A/B Test solution for subscription apps is fully no-code. Whether you are a marketer or a product manager, you can design and run UI and price tests in just a matter of seconds through one simple set-up screen. 

2 variants tested on Purchasely console

Grasp every optimization chance with real-time Subscription Funnel Analytics

Benefit from a full-funnel analysis and get the right decision framework to maximize app user engagement across all touchpoints. Measure the performance of your variants based on the number of trials, conversions or renewals.

Subscription Funnel Analytics

Expedite experiments to never miss growth opportunities

The faster you can experiment, the faster you will grow your subscription app revenues. Take a structured and quantitative approach to test every element of your paywalls (price, copy, design, visuals, videos) and choose what portion of your visitor base gets exposed to experiments. 

Launch experiments

Set the right subscription price by launching price tests risk-free

Without any app release needed, test your market's appetite for a new subscription offer, assess the price elasticity of demand and customize your offers by country or any user segment to find the right pricing points.

Pricing A/B testing

Looking to launch or enhance your app's monetization?

Anytime is a good time to drop your questions!


A/B Test is the best way to optimize your funnel

Easy implementation

No-code Testing

Paywall builder

Built into Paywall Builder


A/B Test per placement

No app re-release

No app



Flexible traffic allocation

A/B/n Testing
A/B/n Testing
Multivariate Testing
Multivariate Testing
User segment Testing
User segment Testing
Full-funnel analytics
Full-funnel analytics

Basics to run a successful A/B test strategy

Think your experiment for each funnel stage

The full subscriber funnel is your testing playground.
Test beyond a single touchpoint.
Define the winning paywall for each stage of customer journey.

Choose between A/B vs. multivariates testing

Always start with A/B testing.

If A/B testing doesn’t generate obvious insights, try multivariate testing.
Reminder: multivariates testing requires greater traffic to provide reliable data.

Aim for higher statistical significance

Generate better and correct data from A/B tests.
Be patient and make it last over a longer duration.

Leverage an adequate number of target viewers.

How a groundreaking dating app is aiming big with dozens of Paywall A/B Tests per month 


"The impact of implementing Purchasely Paywall Builder was noticed straight away. We have been able to quickly launch Paywall A/B tests and improve conversion of certain paywalls by 100%."


Jessica Alderson 1

Jessica Alderson, Co-founder & CEO

So Syncd

Group 26 (1)
Read the case study