8 App Onboarding Flows Defining 2026

We analyzed 8 top-performing apps — TikTok, Wise, Nike, Expedia, Fitbit, Strava, Pinterest, and Flo — to uncover the patterns shaping 2026’s best onboarding experiences.

This playbook reveals the patterns shaping next-gen onboarding — what works, why it works, and how you can apply it to your own experience.

Built for growth marketers, product managers, and UX teams. You’ll learn how to:

  • Teach in context, not through static tours

  • Defer friction and let users explore before committing

  • Personalize early, with just the right amount of input

  • Show value fast and guide users toward retention-driving actions

  • Use tone as part of UX to build trust and connection

  • Measure, optimize, and refine every step of the journey

And with Purchasely Flows, you can bring these ideas to life — visually.

Design, test, and iterate onboarding experiences without a single line of code.

Download the playbook and learn from 8 leading apps shaping the future of onboarding.

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