Subscriptions: The Good, The Bad And The Overused

13 February 2025

Subscription Apple App Store Tech Acquisition App Store

In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby...

App Store: The Good, the Bad, and the Glitches

21 January 2025

Subscription Apple App Store Tech Acquisition App Store

David Heinemeier Hansson (DHH) joins the Subscription League podcast to explore the fight against App Store dominance. Sharing insights from...

Navigating the DMA and implications for mobile apps

20 March 2024

In-App Purchase Apple App Store Compliance DMA

From promises and rules of DMA to how the tech giants are responding, the article looks into how the DMA is shaking up the scene for mobile marketers.

Apple's compliance with European Digital Markets Act (DMA)

6 February 2024

In-App Purchase Apple App Store Compliance

Last week, Apple dropped what some people considered a bomb by allowing third-party payments in the apps distributed on the App Store and, most...

How Can Subscription Apps Leverage iOS In-App Events?

13 June 2023

Subscription Apple App Store Acquisition Guest Article

Boost subscriber engagement with iOS in-app events. Gain tips from AppTweak about optimizing in-app event content, timing, target audiences, and more.

Mobile User Acquisition Strategy: How to Get More Users for Your App

16 August 2022

Apple App Store Acquisition

Every mobile app needs a user acquisition strategy. The work doesn't stop once the app is live – now, you need people to use it.

In-App Purchases: the ultimate guide to the perfect use

18 May 2022

Subscription In-App Purchase Google Play Apple App Store

Learn how to master the use of In-App Purchases and In-App Subscriptions on iOS and Android.

Apple releases custom codes and unlocks influencers’ referral capacity

7 February 2022

Subscription Apple App Store Acquisition

Apple now enables personalized promo codes. Subscription apps may embrace Influencer Marketing to acquire subscribers.

ASO and In-App Purchase: how to boost the visibility of Subscriptions?

31 January 2022

In-App Purchase Apple App Store Acquisition

How to implement and optimize Promoted In-App Purchases and track your performance: some tips from Checkaso and Purchasely.

New features and benefits of the new App Store server API

7 September 2021

In-App Purchase Apple App Store Tech Backend StoreKit 2

At the WWDC21, Apple has announced a brand new App Store Server API to replace the verifyReceipt API: let us explain the main changes.