Mobile User Acquisition Strategy: How to Get More Users for Your App

16 August 2022

Apple App Store Acquisition

Every mobile app needs a user acquisition strategy. The work doesn't stop once the app is live – now, you need people to use it.

In-App Purchases: the ultimate guide to the perfect use

18 May 2022

Subscription In App Purchase Apple App Store Google Play Store

Learn how to master the use of In-App Purchases and In-App Subscriptions on iOS and Android.

Apple releases custom codes and unlocks influencers’ referral capacity

7 February 2022

Subscription Apple App Store Acquisition

Apple now enables personalized promo codes. Subscription apps may embrace Influencer Marketing to acquire subscribers.

ASO and In-App Purchase: how to boost the visibility of Subscriptions?

31 January 2022

In App Purchase Apple App Store Acquisition

How to implement and optimize Promoted In-App Purchases and track your performance: some tips from Checkaso and Purchasely.

New features and benefits of the new App Store server API

7 September 2021

In App Purchase Apple App Store Tech Backend StoreKit 2

At the WWDC21, Apple has announced a brand new App Store Server API to replace the verifyReceipt API: let us explain the main changes.

What is a JWS and how to encode it for Apple In-App Purchases?

2 September 2021

In App Purchase Apple App Store Tech Backend StoreKit 2

Apple has introduced a new way to secure receipt verification from your backend. Read our step-by-step guide to use JSON Web token.

App Store prices: decrease in all territories that use Euro currency

5 August 2021

In App Purchase Apple App Store App Pricing

Apple announces new prices of In-App Purchases excluding auto-renewable subscriptions. See a comparison chart between old and new customer prices.

New tax management system on the App Store

22 July 2021

In App Purchase Apple App Store Financial

Apple has introduced a new feature to define a Tax Category to your apps and In-App Purchases. Let's summarise everything Apple does for developers...

How to fight fraud in your In-App Subscriptions?

11 July 2021

Subscription In App Purchase Google Play Apple App Store Backend

Your app will quickly attract malicious users that will try to abuse it. Here are some advices to prevent and decrease the impact.

How to detect an expired subscription on the different app stores

7 July 2021

Purchasely Platform Subscription Google Play Apple App Store Tech Backend Development

Cheat sheet on how to detect an expired subscription on the different stores (Apple App Store, Google Play Store, Huawei AppGallery, Amazon)