In-App Purchases: the ultimate guide to the perfect use
Learn how to master the use of In-App Purchases and In-App Subscriptions on iOS and Android.
TL;DR
This 14-page whitepaper guide covers how to define your In-App Purchase product type, get it approved by app stores, avoid rejections, and maximize revenue from In-App Purchases and Subscriptions on iOS and Android.
From defining your product type and making the In-App Purchase work to avoiding rejections and boosting your sales, learn how to master the use of In-App Purchases and In-App Subscriptions on iOS and Android.
One of the great things about In-App Purchase and Subscription is that they bring bigger and recurring monetization opportunities through upselling and generating commitment within the application itself rather than through other sales channels.
For example, In-App push messages can present to a free-trial user a premium but inaccessible feature such as access to recently released movies. If convinced by the potential benefit that’s waiting behind the paywalls, the user will simply press a button on the screen to either subscribe or buy to gain premium access.
Because of the simpler link between the marketing, sales, and delivery process compared to the work of selling physical things, In-App Purchase and Subscription can be an extremely attractive business model for app owners.
But succeeding with this business model can involve layers of work that require technical capacity, time, money, as well as business know-how and insight:
- Identifying and building the offerings and paywalls
- Iterations and testings
- Getting the In-App product and the application approved by hosting app stores
- Leveraging data to make sure the business brings money through conversion, retention, and upsell
This 14-page whitepaper provides an ultimate guide to defining your product type, making the In-App Purchase work, avoiding rejections, and maximizing revenues.
Download the White Paper to learn how to master the use of In-App Purchases and In-App Subscriptions on iOS and Android.
App Stories by
Monthly interviews with the teams behind products like Wattpad, The BBC, Busuu about their app strategy, straight to your inbox
By subscribing, you agree to receive emails from Purchasely
Keep reading
Optimize Your In-App User Lifecycle with Purchasely Flows
Onboarding, activation, conversion, retention: most teams orchestrate them in silos. Purchasely Flows brings the entire in-app journey into one place. Here is what it unlocks.
App Experience: Definition, Best Practices, And How To Improve It
App experience is more than UI and UX, it is every interaction that earns or loses revenue. Here is how to treat it as a growth discipline, and where static apps leak money.
App Store: The Good, the Bad, and the Glitches
The App Store is both a powerful platform and a significant challenge for developers. While it opens doors to a global audience, its strict policies and fees often act as barriers to innovation.