ATT opt-in rates in 2025: Benchmarks, insights and how to increase yours

10 June 2025

Data App Store att opt in rates

Learn why ATT opt-in rates are dropping in 2025 and how you can improve user consent with better timing, messaging and in-app experience.

Purchasely is SOC 2 type II certified. Our commitment to security and confidentiality

28 June 2024

Data Company News Tech News Compliance Security

Purchasely achieves SOC 2 Type II certification, ensuring top-tier security and confidentiality for managing millions of subscribers. Learn more...

Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

3 August 2023

Data Podcast Mobile APP

Data-driven growth of Molotov TV. From monitoring the right revenue metrics to content strategy for subscriptions and Ads, learn how Molotove is...

7 types of user segmentation (with examples)

17 April 2023

Data User Journey segmentation personalization User segmentation

Learn 7 essential user segmentation models for mobile apps with real examples. Improve engagement, reduce CAC, and boost retention—start segmenting...

How Mimo builds an experimentation culture with Ekaterina Gamsriegler

28 March 2023

Data Subscription User Journey Podcast Education

Listen to learn how having a culture of experimentation, clear user insights, and full-funnel optimization helps your app grow and retain users.

10 Best In-App Analytics Tools 2023

13 March 2023

Data User Journey

In-app analytics tools are flooding the market. Which one to choose? In this guide, we’ll dive into the best in-app analytics tools for 2023.

Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz (Aperture)

10 November 2022

Data Subscription Podcast

Starting with a holistic growth framework based on adaptability, ongoing learning, and customer understanding.

Grow your app business using Adjust and Purchasely

19 July 2022

Data User Journey Acquisition

Grow your app business using Adjust and Purchasely.

Leveraging In-App Events to Maximize Retention, Win-back, and Upsell

9 May 2022

Marketing Automation Data Subscription Retention User Journey

Purchasely provides 30+ subscription events that may be activated to trigger powerful automation to improve the lifetime value of each subscriber.

Introducing a Brand New Podcast: Subscription League

25 April 2022

Marketing Automation Data Subscription Retention User Journey Podcast Acquisition

Subscription League is a podcast that guides you through your app subscription business journey. Every 2 weeks, we sit down with subscription experts.