Podcast: Purchasely interviewed by Remerge
Is your app ready to make the switch to a subscription model? In Apptivate episode #88, Jeff chimes in on why we are seeing a trend in app companies moving from advertising models to subscriptions.
TL;DR
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Subscript
Apptivate is a podcast released by Remerge since 2018, featuring the stories behind apps' growth, their achievements, and the obstacles they encountered along the way. Enjoy this discussion between Jeff (based in Paris) and Thomas Yannopoulos, Director of Sales of Remerge (based in Boston).
Since 2014, Remerge has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. Its international team of specialists helps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty.
Highlights
- 2:57 Jean-Francois's background.
- 6:07 What is Purchasely and why was it created.
- 8:12 Why in-app purchases are a pain in the apps.
- 10:42 The movement from advertising to subscriptions.
- 15:44 Who is shifting to subscriptions and why.
- 19:42 Is there a consumer threshold for subscriptions vs ads.
Do you like this episode?
If you want to be interviewed by Remerge, please contact us at hello@purchasely.com. You may also listen to other interviews of our CPO: 3 Essential Tips for Selling In-App Subscriptions, How to personalise In-App sales screens, and How to build a successful subscription monetization model.
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