#GrowingwithPurchasely

The simple solution to complex challenges

Lake 1
Otozen app
Jigsaw app
Kidly 1

Multi-apps

Objective: Build confidence and drive conversion by incorporating social proof into paywall engagement strategy

Purchasely features used: Paywall Builder - Placement

Key Takeaway: Paywalls that incorporate social proof tend to achieve higher conversion rates compared to those without


Just a baby app

Just a Baby

Social Networking

Objective: Assess the conversion performance of a new paywall engagement mix: Placement x Design x Free-trial offer

Purchasely features used: Paywall Builder - Placement

Key Takeaway:

  • Record high conversion to trial and paid
  • Best performing placement
Top 5 performing paywalls
Conversion to paid
20%
New engagement mix

 

11%
Variant A

 

8.5%
Variant B

 

7.6%
Variant C

 

6%
Variant C

 


Stretch app 1 (1)

Stretch
Health & Fitness
By Breakthrough Apps

Objective: Evaluate the potential impact on conversion rates of adding a quarterly plan to the existing subscription offerings

Purchasely features used: Paywall Builder - A/B Test

Key Takeaway: Offering a quarterly plan has proven to boost the conversion rate by 18%

+18%
Conversion to paid

 

-22%
Churn after trial

 

20%
Opted for the quarterly

 


Le Monde App

Le Monde
News

Objective: Leverage seasonality to optimize conversion and retention

Purchasely features used: Paywall Builder - Placement

Key Takeaway: Promo code paywalls with limited-time offers drive engagement and lure back lost subscribers

>600
Subscriptions

 

10X
More clicks than average

 


EarthSnap App

EarthSnap
Education
By Earth.com

Objective: Find out if offering only a yearly subscription option increases the trial start rate

Purchasely features used: Paywall Builder - A/B Test

Key Takeaway: Offering fewer subscription choices in combination with a free trial can enhance the conversion rate

+120%
New paid subscribers with the yearly plan only variant