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Ways to improve app user activation
1 September 2023
Why activation is the most important metric, how to improve it with onboarding, in-app engagement, copywriting tips
Bomee Lafitte
Content Marketing Manager @ Purchasely
Mastering Promotional Offers with Purchasely
25 September 2023
Purchasely Platform Retention User Journey Product UpdatesPurchasely: Seamlessly integrate promotional offers into your paywall. Personalize, iterate, and A/B test for optimal results. Dive into our...
Bomee Lafitte
Content Marketing Manager @ Purchasely
How to stop the urge to bypass paywalls
16 August 2023
Retention User JourneyTop tips to help your user conversion and retention. Stop the urge to bypass paywalls with personalized onboarding, offers, community building, etc.
Bomee Lafitte
Content Marketing Manager @ Purchasely
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
3 August 2023
Data Podcast Mobile APPData-driven growth of Molotov TV. From monitoring the right revenue metrics to content strategy for subscriptions and Ads, learn how Molotove is...
Bomee Lafitte
Content Marketing Manager @ Purchasely
Advanced techniques to improve the subscription funnel
26 July 2023
Retention User JourneyJeff Grang, CPO and Co-founder of Purchasely, presented on subscription funnel optimization, sharing solutions and examples for reducing churn and...
Bomee Lafitte
Content Marketing Manager @ Purchasely
How subscription apps can survive inflation with A/B price test
18 July 2023
Paywall A/B Testing App Pricing Price TestingLearn how inflation impacts subscription prices (software, apps, streaming) and learn how the A/B price test helps navigate through the changing...
Bomee Lafitte
Content Marketing Manager @ Purchasely
Buying an App - A Guide to Acquiring a Mobile App Business
5 July 2023
Acquisition Mobile APPA Guide to Buying an App: Considerations for Acquiring a Mobile App, Build vs. Buy, and Creating Your Own vs. Purchasing an Existing App.
Bomee Lafitte
Content Marketing Manager @ Purchasely
Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)
28 June 2023
Subscription Podcast EducationGrowing subscribers through web and app. Listen to Yeva Koldovska to learn about Headway’s subscription growth approach.
Bomee Lafitte
Content Marketing Manager @ Purchasely
Getting started with subscription app price testing
19 June 2023
Paywall A/B Testing App Pricing Price TestingPrice A/B testing with Purchasely: Why, when, what, and how.
Bomee Lafitte
Content Marketing Manager @ Purchasely
Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee)
15 June 2023
Retention Podcast Acquisition Paywall A/B TestingVincent Hart de Keating, the CEO of Kovalee, a non-gaming app publishing platform, shares insights into what it takes to turn ordinary apps into...
Bomee Lafitte
Content Marketing Manager @ Purchasely
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