Apple's compliance with European Digital Markets Act (DMA)

In-App Purchase Apple App Store Compliance

Last week, Apple dropped what some people considered a bomb by allowing third-party payments in the apps distributed on the App Store and, most...

Learnings on subscription growth for health and fitness apps

Health and fitness app acquisition and conversion challenges, 5 effective strategies, and examples. Guest post by Appvertiser.

Ways to improve app user activation

Why activation is the most important metric, how to improve it with onboarding, in-app engagement, copywriting tips

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