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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
Why some one-time purchases (OTP) work
The subscription boom did not kill the one-time purchase. Here is where a single upfront payment still wins, and how the best apps blend both models.
How L'Équipe's App Became Its Flagship Product
Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?
How To Increase Daily Active Users (DAU): Proven Strategies For 2026
Daily active users show whether your app builds real habits or just collects downloads. With acquisition costs climbing, here are eight ways to grow DAU that hold up.
App Store : How to get rejected, thanks to In-App Purchase?
Most App Store rejections over in-app purchases are self-inflicted. Here is the checklist of mistakes that get apps bounced in review, so yours clears it the first time.
Ways to improve app user activation
Activation is the moment a new user first feels your app's value, and the highest-leverage metric you have. Here is how to measure it and move it.
App Owner's Guide to Using In-App Purchases the Right Way
Learn simple steps to a perfect use of In-App Purchases for iOS & Android: Defining products, make it work, avoid rejections & boost your sales.
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
