Paywall placement optimization 101
21 November 2022
Marketing automation Subscription User journey AcquisitionThe most updated definition of paywall Placement and optimization knowhows
Bomee Lafitte
Content Marketing Manager @ Purchasely
Modern-day companies are consistently switching over to push notifications as the new way to engage with their users. OneSignal’s powerful in-app messaging offers a variety of ways to communicate the value of an app and help convince users to continue to come back.
The most effective push notifications have impeccable timing and personalization, and the more relevant a message is to a specific user, the more likely that it will resonate and inspire action. Countless apps use push notifications and in-app messages for onboarding, introducing new features, in-app promotions, and transactional messaging.
OneSignal, the market-leading customer engagement platform, sends over 10 billion messages per day and is trusted by 1,700,000+ developers. With OneSignal, you gain access to:
When connecting OneSignal to Purchasely, apps can send In-App messages to show content each user wants to see following the trigger of their In-App actions.
The key to this integration is in the automation of these messages enabled by rich and real-time data.
Automation is initiated by an event trigger enabled by Purchasely throughout a user’s in-app journey such as:
OneSignal can be used for sending automated messages in the following example scenarios:
Intelligently reactive In-App Messages enabled by rich event data such as above can then be coupled with Purchasely paywalls to enable transactions throughout the entire user lifecycle on the app.
See below resources to learn more.
Purchasely:
Purchasely Paywall Builder demo:
Book a meeting with a Purchasely paywall expert to learn more.
Video: 40s-introduction to Purchasely Paywall Builder
21 November 2022
Marketing automation Subscription User journey AcquisitionThe most updated definition of paywall Placement and optimization knowhows
Bomee Lafitte
Content Marketing Manager @ Purchasely
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