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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
Black Friday for subscription apps: why last year's cohort is your biggest risk
What happens when your Black Friday subscribers renew in the middle of your new campaign, and how to protect that revenue.
What does in-app purchase mean? A guide for mobile app teams
What in-app purchases are, the four IAP types, app store fees, and how to optimize the purchase experience.
8 best app onboarding examples (and what makes them work)
8 real app onboarding flows broken down, from quiz-driven to instant value, and the patterns you can apply to your own.
Paywall examples for photo & video apps: 15+ designs that Convert in 2026
15+ paywall examples from top photo and video apps, the 6 design patterns behind them, and how to design and test your own.
App Experience: Definition, Best Practices, And How To Improve It
App experience is more than UI and UX, it is every interaction that earns or loses revenue. Here is how to treat it as a growth discipline, and where static apps leak money.
Paywall Placement Optimization: Where and when to show it
Where, when and to whom to show your paywall, and how to test placement across the user lifecycle.
The Black Friday & Beyond Playbook for Subscription Apps
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
