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17 April 2023
Marketing Automation Data User JourneyWant to up your user segmentation game? We’ve got you covered. In this guide, we’ll explore the 7 most effective types of user segmentation with...
Nicolas Tissier
Co-founder & CPO @ Purchasely
13 February 2023
In-App PurchaseIn part two of our series about one-time purchases, learn why some OTP are still a viable pricing strategy to consider for certain industries and...
Nicolas Tissier
Co-founder & CPO @ Purchasely
17 January 2023
Subscription In-App Purchase App PricingWe are sharing some of the most common pricing strategies to help you decide what app pricing strategy is right for your mobile app.
Nicolas Tissier
Co-founder & CPO @ Purchasely
9 January 2023
In-App PurchaseIn the Subscription Economy, one-time purchases or payments are still heavily used to enhance app monetization.
Nicolas Tissier
Co-founder & CPO @ Purchasely
14 November 2022
Subscription User Journey Paywall DesignWhat is mobile app onboarding ? We share some guiding principles so you can deliver an app onboarding experience that drives long-term retention.
Nicolas Tissier
Co-founder & CPO @ Purchasely
12 October 2022
Subscription Retention User JourneySubscription churn is a huge challenge faced by any subscription app. Learn how to calculate, monitor and reduce it.
Nicolas Tissier
Co-founder & CPO @ Purchasely
2 September 2022
Subscription AcquisitionLearn about what an app landing page is, key elements to include, and some examples in our guide to the best app landing pages for subscription apps.
Nicolas Tissier
Co-founder & CPO @ Purchasely
23 August 2022
Subscription In-App Purchase AdsEverything you need to know about the most effective app monetization strategies in 2022, and the importance of user experience.
Nicolas Tissier
Co-founder & CPO @ Purchasely
16 August 2022
Apple App Store AcquisitionEvery mobile app needs a user acquisition strategy. The work doesn't stop once the app is live – now, you need people to use it.
Nicolas Tissier
Co-founder & CPO @ Purchasely
11 August 2022
Subscription Retention User JourneyEngagement is one of the most important metrics to pay attention to in the world of mobile apps.
Nicolas Tissier
Co-founder & CPO @ Purchasely
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