Why some one-time purchases (OTP) work
13 February 2023
In-App PurchaseIn part two of our series about one-time purchases, learn why some OTP are still a viable pricing strategy to consider for certain industries and...
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If you knew already about the In-App Purchase Promo Codes as a tool to offer a premium access to press and influencers you will have to learn another very different tool: Offer Codes.
Offer Codes give you a discounted (or free) access to a specific In-App subscription product.
The main characteristics are:
Offer code converts to regular pricing so you won’t need any additional effort once the offer is accepted. This is also a great way of gaining new subscribers, for example you could send an offer code to a newly subscribed user to share it with a friend.
Finally this 6 month availability window give you the opportunity to print the links on flyers and try new physical acquisition channels.
As for introductory offers and promotional offer, you will be able to chose what kind of promotion you want to activate:
The App Store offers the possibility to choose:
The setup can be made from App Store Connect.
For users
Offer codes can be distributed through digital ways or regular paper.
Digitally, you will receive a mail with the following pattern: https://apps.apple.com/redeem?ctx=offercodes&id={AppID}&code={Code}
This link will open the App Store app and you will just have to confirm the purchase.
If you received a code, you can still go to App Store > Account > Redeem Gift Card or Code but the best thing to do for an app is a way to enter the offer code from within its paywalls just like what offers Purchasely with its paywalls 😍 .
There are two major limitations to Offer Codes:
These two limitations will make the distribution of codes more complex as they will have to deliver different messages to everyone and also know what kind of device (iOS or Android) the user has.
Of course solutions exists but we hope that Apple extends the Offer Codes to support that feature and let app makers create coupon codes like “BLACKFRIDAY” working for iOS and that can be replicated on the Google Play Store.
We also found out some minor limitations:
Purchasely is the only In-App Subscription SaaS platform from build to interface, compliant with mobile, TV and app store guidelines. Purchasely gives Marketers full control and ease to increase and retain cross-channel subscribers — in days instead of weeks.
Features | App Store Offer Code |
Play Store Promo Code |
Auto-generated codes | ✅ | ✅ |
Custom codes | ❌ | ✅ |
Subscriber segmentation (new, current, previous subscribers) |
✅ | ❌ |
Geographical segmentation | ✅ | ❌ |
Number limit | 150 000 / quarter | 10 000 / quarter / product (99 999 for custom codes) |
Codes expires after | 6 months | 1 year |
Maximum free period | 1 year | 90 days |
Purchasely included that feature in its SDK way before it was publicly released and was featured flipped in production the day of the release
This new tool for converting users to subscribers in a new weapon to your marketing fire power that you would be testing to see how it applies to your users and how they respond to it.
Later this year Apple will provide performance KPIs in Sales and Trends and of course we will be providing them into Purchasely dashboard to have a better undressing of how your different campaign perform.
* New user is a user that never purchases in the same subscription group.
13 February 2023
In-App PurchaseIn part two of our series about one-time purchases, learn why some OTP are still a viable pricing strategy to consider for certain industries and...
Nicolas Tissier
Co-founder & CEO @ Purchasely
17 January 2023
Subscription In-App Purchase App PricingWe are sharing some of the most common pricing strategies to help you decide what app pricing strategy is right for your mobile app.
Nicolas Tissier
Co-founder & CEO @ Purchasely
9 January 2023
In-App PurchaseIn the Subscription Economy, one-time purchases or payments are still heavily used to enhance app monetization.
Nicolas Tissier
Co-founder & CEO @ Purchasely