Subscription Apps Fundamentals


Consumer habits and the role of subscription apps in the global App Economy are constantly evolving. Since 2017, subscription apps have been the fastest growing app business model. Meanwhile, growing examples of success and failure practices have proven to us the complexity of achieving a winning subscription app business.

Packed with applicable tactics for

  • increasing subscription adoption rate
  • converting free subscribers
  • improving retention rate
  • and avoiding churns


This 29-page eBook offers the most relevant guide to understanding what is the mobile subscription business model, how and why you should adopt it.