App Experience Optimization using Purchasely + Airship
24 June 2022
Marketing automation Subscription Retention User journeyAn introduction to app experience optimization powered by Purchasely + Airship.
Jerome Perani
CMO @ Purchasely
🎧 Mobile App Makers 🎧 is a podcast launched in April 2021 by Olivier Destrebecq. Olivier is the founder of Mobdesign and helps non-technical founders create high-quality mobile apps.
He interviewed our CPO & Co-founder, Jean-François Grang, about In-App Subscriptions in the episode #9 of Mobile App Makers.
In this episode, Jean-François is sharing his 3 main tips for product managers, subscription managers and app marketers. Please see below a wrap up of his main recommendations.
"If you want your subscription business to be really successful, you need to increase the number of users touchpoints and to contextualize them."
Optimize your subscriber lifecycle journey with App ecosystem testing and learning features.
"The subscription apps are more of a seduction approach. And so this really changes the way that you behave with your customers. So you need to learn to give before receiving.”
Learn more about your subscribers and their preferences with our App Revenue Growth testing tool.
"Your claim & promise should be the same in your App Store product page and in your app. This approach gives a consistent user experience from your user acquisition channels to the subscription offer pages."
If you want to be notified about new episodes of Mobile App Makers or to be interviewed by Olivier, please contact us at hello@purchasely.com.
You may also listen to other interviews of our CPO:
24 June 2022
Marketing automation Subscription Retention User journeyAn introduction to app experience optimization powered by Purchasely + Airship.
Bomee Lafitte
Content Marketing Manager @ Purchasely
23 June 2022
Subscription Retention User journey Podcast Paywall A/B TestingThe article introduces Blinkist’s real-life proof of how empowering users with transparency can help apps increase conversion rates.
Bomee Lafitte
Content Marketing Manager @ Purchasely
15 June 2022
Subscription Retention User journey Podcast Paywall A/B TestingJesse Wilkins, Senior Growth Manager at The Guardian reveals the brand's countertrend strategy of not using paywalls to optimize reader experience.
Bomee Lafitte
Content Marketing Manager @ Purchasely