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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
Mobile App Paywall Optimization: Strategy,Testing, and Retention
How to turn more paywall views into paying subscribers: strategy, funnel diagnosis, placement and timing, design and offers, A/B testing, and retention.

How to Design a Mobile App Landing Page with 10 Examples
What a mobile app landing page needs, 10 examples and what to copy from each, and how to carry the page's promise into the first app screen.

What does in-app purchase mean? A guide for mobile app teams
What in-app purchases are, the four IAP types, app store fees, and how to optimize the purchase experience.

8 best app onboarding examples (and what makes them work)
8 real app onboarding flows broken down, from quiz-driven to instant value, and the patterns you can apply to your own.

Paywall examples for photo & video apps: 15+ designs that Convert in 2026
15+ paywall examples from top photo and video apps, the 6 design patterns behind them, and how to design and test your own.

Paywall Placement Optimization: Where and when to show it
Where, when and to whom to show your paywall, and how to test placement across the user lifecycle.


The Black Friday & Beyond Playbook for Subscription Apps

8 App Onboarding Flows that Actually Convert

Growing Subscription Revenue +70%: L'Équipe's Winning Bet

Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

































