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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
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Playbook
The Black Friday & Beyond Playbook for Subscription Apps

The under-the-radar practices behind the best subscription apps' end-of-year results

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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Mobile App Paywall Optimization: Strategy,Testing, and Retention

How to turn more paywall views into paying subscribers: strategy, funnel diagnosis, placement and timing, design and offers, A/B testing, and retention.

Camille Ardisson
Head of Marketing
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Blog
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How to Design a Mobile App Landing Page with 10 Examples

What a mobile app landing page needs, 10 examples and what to copy from each, and how to carry the page's promise into the first app screen.

Nicolas Tissier
CPO & co-founder
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What does in-app purchase mean? A guide for mobile app teams

What in-app purchases are, the four IAP types, app store fees, and how to optimize the purchase experience.

Nicolas Tissier
CPO & co-founder
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8 best app onboarding examples (and what makes them work)

8 real app onboarding flows broken down, from quiz-driven to instant value, and the patterns you can apply to your own.

Nicolas Tissier
CPO & co-founder
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Blog
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Paywall examples for photo & video apps: 15+ designs that Convert in 2026

15+ paywall examples from top photo and video apps, the 6 design patterns behind them, and how to design and test your own.

Camille Ardisson
Head of Marketing
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Blog
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Paywall Placement Optimization: Where and when to show it

Where, when and to whom to show your paywall, and how to test placement across the user lifecycle.

Camille Ardisson
Head of Marketing
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The Black Friday & Beyond Playbook for Subscription Apps

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Guides & Playbooks
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Enhancing User Experience through Personalization

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