Stay up to date on app experience news
Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
Navigating the DMA and implications for mobile apps
The Digital Markets Act (DMA) hints at new promising paths for apps and platforms of all sizes. Here's a lowdown on how the DMA is shaking up the scene for mobile marketers.
Mobile User Acquisition Strategy: How to Get More Users for Your App
Acquisition is where most app budgets are won or wasted. Here is how the metrics actually work, and how to combine organic and paid channels to grow users profitably.
Mobile App Personalization Guide (With Examples)
Real personalization is not a first name in a push notification. Here is how the best apps adapt the whole experience in real time, and how to do it without the usual myths.
Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data
TomTom went from iconic satnav hardware to real-time location data. Its executives on reinventing a category, and what the shift to mobile and subscriptions really took.
Leveraging In-App Events to Maximize Retention, Win-back, and Upsell
Purchasely provides 30+ subscription events that may be activated to trigger powerful automation to improve the lifetime value of each subscriber.
Learnings on subscription growth for health and fitness apps
Rising acquisition costs and stubborn churn make health and fitness a hard place to grow. Here are five responses that work when the usual playbook stops paying off.
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
