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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
Featured
Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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In-App Purchases: the ultimate guide to the perfect use

Learn how to master the use of In-App Purchases and In-App Subscriptions on iOS and Android.

Jeff Grang
CEO
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Improve your visibility and conversion on the App Store

Learn how to improve your visibility and conversion on the App Store with concrete tools from our In-App Purchases & Subscriptions experts.

Jeff Grang
CEO
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How to Use the Roast My Screen Figma Plugin to Improve Your App UX

Fix the UX before a line of code is written. Here is how Roast My Screen reviews your paywalls, onboarding and feature screens right inside Figma, in five steps.

Vanina Nguimbi
Marketing
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How to stop the urge to bypass paywalls

Picture this: you're deep into a captivating children's story with your toddler, and suddenly you hit a sudden stop: 'To continue reading, please subscribe.' You've come face to face with the digital cliffhanger known as the paywall.

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How to program your full-funnel user engagement

There's a critical shift happening in app growth: moving from just pulling in new users to actually keeping the ones you have. If you're not yet focused on the bottom of the funnel, acquisition alone won't sustain your app's growth for much longer.

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How to optimize your app onboarding process (step-by-step guide)

Your app onboarding process is where users decide whether your app is worth their time.

Vanina Nguimbi
Marketing
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Case studies
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Enhancing User Experience through Personalization

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