In-App Purchase from App store can be frustrating and can result in a bottleneck for your growth. Follow our checklist to avoid wasting your time and energy
Forget to add your in-app products with your app submission
Never forget the easiest thing ! If your In App product is not added with your build for submission … the Apple App Store Review team won’t be able to review it and will immediately reject it.
Make it NOT work
A basic again but if your content / service isn’t unlocked right after purchase that’s a direct and easy rejection.
Forget or fail restoration
Restoration must be made available everywhere a purchase button and of course Apple asks you to make it work too. They expect your users to be able to restore a previously made purchase.
Purchasely does all the heavy lifting with no coding needed so your whole team can enjoy increasing app subscription revenues, effortlessly.
Use In App Purchase when you shouldn’t
In App Purchase cannot be used for physical goods or services consumed exclusively outside of the app (3.1.5(a) of the guidelines).
The sad thing is that you won’t have the 30% of your revenues taken by Apple and will have to deal with a 1 or 2% taken by Stripe, Adyen, MangoPay, … but if you are sad to lose an opportunity of rejection, you can make payments with Apple Pay.
Don’t use In App Purchase when you must
Distributing digital goods is fun but must pass through In App Purchase. Yes I said MUST so that’s an easy step to rejection. Use a regular credit card payment and get rejected.
Use the wrong type of In App Purchase
Offer a subscription when you shouldn’t, use non consumables as consumables you will have a lot of discussions with the review teams and will probably have some new friends.
If your content is fixed and doesn’t evolve using a subscription will most probably get rejected.
If, after having so much fun, you want to make sure to select the right type, have a look at our article.
Link to a website where credit card payment is possible
You love playing 🐈 and 🐁? You might not be able to beat the best players around like Netflix but give it a try. Apple totally forbids you leading your users from your app to another payment method. Now that you know the rule it offers a numerous amount of possible rejections. So in every Web Views inside your app you can have a logo or a menu leading after some clicks to a payment section of your app to subscribe. Your users will most probably never find it but why would you miss an opportunity to fool the reviewers. Well the guys at Cupertino are quite good at that game but have you tried the terms and conditions section yet ?
You can also be rejected if Apple catches you sending an email or a push leading to a Web payment after subscription.
This game is the funniest because it can lead you to be removed from the App Store. Have fun !
Save developers’ valuable time and expertise with a two-step integration and just four lines of code and let them focus on product development instead of marketing support or installing updates.
Don’t be clear about the renewing subscriptions
Isn’t it great to have recurring money coming in 🤑? When users keep paying and paying and paying … It’s even better when they didn’t noticed they were purchasing a subscription and when the one time payment was in fact a weekly one 💰.
For some reason Apple decided the app developers had to detail the terms of renewal 🙄.
Extracted from the Paid Applications agreement section 3.8:
(b) You clearly and conspicuously disclose to users the following information regarding Your auto-renewing subscription: • Title of auto-renewing subscription, which may be the same as the in-app product name • Length of subscription • Price of subscription, and price per unit if appropriate
So to get rejected for that motive you need to:
- Don’t explain what the user is purchasing
- Give a wrong price (wrong amount, different currency, forget the duration) or put the details in very very very small.
Missing Terms and conditions or Privacy policies
Let’s continue on the same trend, Apple reaaaaaallllllyyyyyy wants you to be transparent with your users so playing with that is leading to direct rejection.
Once again from the Paid Applications agreement section 3.8:
We noticed that your app did not fully meet the terms and conditions for auto-renewing subscriptions, as specified in Schedule 2, section 3.8(b) of the Paid Applications agreement.
Force users to register
If your user can use the app with no registration and that you require them to create an account prior to making the purchase, there is a good chance for you to be rejected. Your users should be able to enjoy the purchase without having to create an account if it was not needed before. The purchase is tied to the device and as it is restorable you can restore it on another device. The bad thing is that following Apple’s advices will most probably increase conversion rate because you are removing the step of registration from the conversion path. You can push that step to an optional one post purchase and explain to your users that they will be able to enjoy their purchase on other devices.
… or to go pay on the Web to activate the app
If you offer an application that blocks the user on a login screen which conduct him to go on the Web , register and pay.
Want some more ?
If your app offers internal promo codes you will also be rejected
Your app unlocks or enables additional functionality with mechanisms such as promo codes, which is not appropriate for the App Store.Guideline 3.1.1 – Business – Payments – In-App Purchase
If you mention that your In-App Purchase will be used for a donation
We noticed that your app includes a donation as part of an In-App Purchase cost, which is not appropriate for the App Store.Guideline 3.2.2 – Business – Other Business Model Issues – Unacceptable
There is one last chance …
… and you are going to have to count on Apple for this one. The app review team is using the In App Purchase sandbox environment (the test environment) which is not really stable and rejects the purchases of fails to grab the products.
If the review team fails to purchase because of a “Cannot connect to iTunes Store” … well it’s a rejection and you will have to resubmit your app.
As you can see In App Purchase is a great amount of fun. Enjoy it.
What if you want to pass?
Well I heard that some people who followed these advices had no rejections.