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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
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Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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9 of the Best App Landing Page Examples for Subscription Apps

A subscription app lives or dies on its landing page. Here are nine that convert, and the seven elements every high-performing page shares.

Nicolas Tissier
CPO & co-founder
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9 mobile app monetization strategies for 2025

Discover proven mobile app monetization strategies driving $390B in revenue. Learn in-app purchases, ads, subscriptions & hybrid models that work in 2025.

Nicolas Tissier
CPO & co-founder
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8 Most Popular Mobile App Development Frameworks in 2023

The framework you build on shapes your app's speed, cost and reach. Here are the eight most popular options beyond native, and where each one earns its keep.

Camille Ardisson
Head of Marketing
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7 types of user segmentation (with examples)

Want to up your user segmentation game? We've got you covered. In this guide, we'll explore the 7 most effective types of user segmentation with examples.

Nicolas Tissier
CPO & co-founder
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5 Incredible Examples of Top Gamification Apps

Streaks, leaderboards and progress bars are not gimmicks when they are built on real psychology. Here is how Duolingo, Strava and three others turn mechanics into daily habits.

Nicolas Tissier
CPO & co-founder
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20 newsletters to sign up: Essential guide for mobile developers and app marketers

20 newsletters about Apps and Mobile Services: The ultimate list for app marketers, product managers and mobile developers.

Camille Ardisson
Head of Marketing
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Enhancing User Experience through Personalization

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