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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
App Owner's Guide to Using In-App Purchases the Right Way
Learn simple steps to a perfect use of In-App Purchases for iOS & Android: Defining products, make it work, avoid rejections & boost your sales.
Apple's compliance with European Digital Markets Act (DMA)
Last week, Apple dropped what some people considered a bomb by allowing third-party payments in the apps distributed on the App Store and, most importantly third-party App Stores on iOS in Europe.
App Experience: Definition, Best Practices, And How To Improve It
App experience is more than UI and UX, it is every interaction that earns or loses revenue. Here is how to treat it as a growth discipline, and where static apps leak money.
Advanced Segmentation to Increase LTV
The mobile app subscription industry is more competitive than ever, with businesses continuously searching for ways to optimise pricing, paywalls, and value propositions.
Acquisition best practices for dating apps as we head into the holiday season and New Year
The holidays are peak season for dating apps, and preparation decides who wins them. Here is how to get acquisition, ASO and paid ready before the surge hits.
AARRR Framework (Pirate Metrics): Complete Guide For 2025
Acquisition, activation, retention, revenue, referral: the Pirate Metrics framework still maps subscription growth better than most. Here is the complete guide for today's apps.
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
