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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
Featured
Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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ASO and In-App Purchase: how to boost the visibility of Subscriptions?

How to implement and optimize Promoted In-App Purchases and track your performance: some tips from Checkaso and Purchasely.

Camille Ardisson
Head of Marketing
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Blog
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App Store: The Good, the Bad, and the Glitches

David Heinemeier Hansson does not hold back on Apple and Google. An unfiltered take on app store policies, the 30% cut, and what it costs the developers who build there.

Vanina Nguimbi
Marketing
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App Store: The Good, the Bad, and the Glitches

The App Store is both a powerful platform and a significant challenge for developers. While it opens doors to a global audience, its strict policies and fees often act as barriers to innovation.

Vanina Nguimbi
Marketing
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App Store prices: decrease in all territories that use Euro currency

Apple cut App Store prices across every Euro territory, the UK and South Africa. Here is what changed, what it excludes, and what it means for your in-app pricing.

Camille Ardisson
Head of Marketing
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App Store : How to get rejected, thanks to In-App Purchase?

Most App Store rejections over in-app purchases are self-inflicted. Here is the checklist of mistakes that get apps bounced in review, so yours clears it the first time.

Jeff Grang
CEO
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App Pricing Models: How To Choose The Best Pricing Strategy For Apps

Free, freemium, paid or paymium: your pricing model decides who pays and how much. Here is how to choose the strategy that fits your app and your market.

Nicolas Tissier
CPO & co-founder
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Enhancing User Experience through Personalization

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