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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
EdTech and language-learning: 10 insights from Babbel & Duolingo
Babbel and Duolingo went public the same year with opposite playbooks. We read over a thousand pages of their filings to see how two market leaders really monetize.
Boost your mobile app retention with these 12 strategies
A quarter of users abandon an app after one use, and more than half uninstall within a week. Here are 12 strategies that keep them, and protect the revenue behind them.
Blinkist paywall transformation revolutionizes app user engagement
One paywall change lifted Blinkist trial conversion by 23% and push opt-in from 6% to 74%. Here is the transformation behind it, and why it inspired a Purchasely template.
Behavioral Science Boosts Headspace Course Starts by Over 100%
Headspace more than doubled course starts by rethinking onboarding through behavioral science. Here is the experiment, the five variants tested, and what the numbers showed.
ATT opt-in rates in 2025: Benchmarks, insights and how to increase yours
App marketers struggle to improve ATT opt in rates, leaving valuable user data and ad spend effectiveness on the table.
A step-by-step guide to defining a mobile app strategy
Over five million apps are competing for the same users. A defined strategy is what separates the ones that break through. Here is how to build yours, step by step.
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
