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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
Featured
Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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How hyper-personalisation is changing subscription growth

The subscription app world is evolving fast.

Camille Ardisson
Head of Marketing
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Blog
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How Hotspot Shield™ Turns a VPN Into a Reflex

Most apps build habits around daily use. Hotspot Shield™ builds for the day someone suddenly needs a VPN, and ships fast enough to be ready when it happens.

Camille Ardisson
Head of Marketing
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Blog
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How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

Freeletics stands out in a field of 97,000 fitness apps. Marketing Director Eleanor Hughes on the campaign that drove 2.6 billion impressions, and what keeps users coming back.

Jeff Grang
CEO
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How Can Subscription Apps Leverage iOS In-App Events?

Boost subscriber engagement with iOS in-app events. Gain tips from AppTweak about optimizing in-app event content, timing, target audiences, and more.

Camille Ardisson
Head of Marketing
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Blog
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Getting started with subscription app price testing

Price A/B testing with Purchasely: Why, when, what, and how.

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Family sharing In-App Purchase: principles and recommendations

Family Sharing quietly changes who pays and who gets access. Here is what publishers need to know about sharing subscriptions and non-consumables across up to six people.

Jeff Grang
CEO
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Case studies
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Enhancing User Experience through Personalization

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