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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
How hyper-personalisation is changing subscription growth
The subscription app world is evolving fast.

How Hotspot Shield™ Turns a VPN Into a Reflex
Most apps build habits around daily use. Hotspot Shield™ builds for the day someone suddenly needs a VPN, and ships fast enough to be ready when it happens.

How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Freeletics stands out in a field of 97,000 fitness apps. Marketing Director Eleanor Hughes on the campaign that drove 2.6 billion impressions, and what keeps users coming back.

How Can Subscription Apps Leverage iOS In-App Events?
Boost subscriber engagement with iOS in-app events. Gain tips from AppTweak about optimizing in-app event content, timing, target audiences, and more.

Getting started with subscription app price testing
Price A/B testing with Purchasely: Why, when, what, and how.
Family sharing In-App Purchase: principles and recommendations
Family Sharing quietly changes who pays and who gets access. Here is what publishers need to know about sharing subscriptions and non-consumables across up to six people.


8 App Onboarding Flows that Actually Convert

Growing Subscription Revenue +70%: L'Équipe's Winning Bet

Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

































