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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
Featured
Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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How to monetize a dating app: The 5 best revenue models explained

Over 8,000 dating apps are chasing the same five billion dollars. Here are the five revenue models that work, and which features to put behind each.

Camille Ardisson
Head of Marketing
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How To Increase Daily Active Users (DAU): Proven Strategies For 2026

Daily active users show whether your app builds real habits or just collects downloads. With acquisition costs climbing, here are eight ways to grow DAU that hold up.

Vanina Nguimbi
Marketing
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How to finance a Subscription App: 3 funding options to foster growth

Growth needs capital, and the wrong funding choice can cost you the company. Bank debt, venture equity or revenue-based financing: here is how to tell which fits your app.

Nicolas Tissier
CPO & co-founder
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How to Convert More on Black Friday & Beyond with Time-Limited Offers

Ever rushed to buy something with a limited offer just because it's ending soon? We all have those moments when our brains get captivated by the allure of time-limited offers.

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How subscription apps can survive inflation with A/B price test

Learn how inflation impacts subscription prices (software, apps, streaming) and learn how the A/B price test helps navigate through the changing economic landscape.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
all
Blog
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8 App Onboarding Flows that Actually Convert

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Guides & Playbooks
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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Case studies
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Enhancing User Experience through Personalization

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