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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson
Head of Marketing
Camille Ardisson
Head of Marketing
Featured
Playbook
8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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20 Inspiring Paywall Examples for Photo & Video Mobile Apps

Looking for some paywall inspiration from photo and video apps? We've got you covered. Steal 20 great paywall examples and test them out for yourself.

Camille Ardisson
Head of Marketing
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10 Best In-App Analytics Tools 2023

The analytics market is crowded and every tool claims to be essential. Here are the ten that actually earn their place in an app growth stack, and what each one does best.

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8 App Onboarding Flows that Actually Convert

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Growing Subscription Revenue +70%: L'Équipe's Winning Bet

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Case studies
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Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook

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Enhancing User Experience through Personalization

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