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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
How NZZ Quadrupled Its Pro Subscribers With One Structural Change
Switzerland's 246-year-old newspaper of record runs its app as a subscription business in its own right. One change to its subscription setup quadrupled its Pro subscribers.
Paywall Placement Optimization: Where and when to show it
Where, when and to whom to show your paywall, and how to test placement across the user lifecycle.
Black Friday for subscription apps: why last year's cohort is your biggest risk
What happens when your Black Friday subscribers renew in the middle of your new campaign, and how to protect that revenue.
Mobile App Paywall Optimization: Strategy,Testing, and Retention
How to turn more paywall views into paying subscribers: strategy, funnel diagnosis, placement and timing, design and offers, A/B testing, and retention.
How to Design a Mobile App Landing Page with 10 Examples
What a mobile app landing page needs, 10 examples and what to copy from each, and how to carry the page's promise into the first app screen.
What does in-app purchase mean? A guide for mobile app teams
What in-app purchases are, the four IAP types, app store fees, and how to optimize the purchase experience.
The Black Friday & Beyond Playbook for Subscription Apps
8 App Onboarding Flows that Actually Convert
Growing Subscription Revenue +70%: L'Équipe's Winning Bet
Increasing MRR by 85% Against Free Competitors: TomTom's Experiment-led Playbook
Enhancing User Experience through Personalization
