Headspace: Doubling Course Adoption With Purchasely and Irrational Labs

This case study details how Headspace leveraged behavioral science and Purchasely’s Flows to design five parallel onboarding experiments.

The goal was simple: turn trial intent into action and adoption.

Irrational Lab’s behavioral scientists’ outlined five different experimentation paths to boost active use during users free trial period.

With the personalized onboarding approaches, Headspace helped users find the right meditation course faster, and increase engagement.

All without slowing down product teams or adding heavy engineering cycles.
The result: a staggering 103% increase in course adoption.

Find out how by downloading the case study.