12 Powerful Ways To Optimise In-App Funnels

In this exclusive guide, we break down 12 powerful, real-life strategies used by Purchasely clients Busuu, PhotoRoom, The Times, Muslim Pro, Wattpad, and NZZ—apps that together represent over 440 million downloads.

Each insight is backed by concrete examples from the world’s most advanced product-led companies—Headspace, Notion, Tinder, Discord, TikTok, Uber, Duolingo—giving you clear, actionable ways to improve your in-app funnel.

For Growth, Product, and Marketing Teams

A wide-ranging guide covering experimentation culture, smart UX, value unlocking, strategic pricing, segmentation, onboarding, and performance metrics.

Bring them to life with Purchasely 

Learn how to apply every strategy across the in-app journey—using Purchasely’s no-code tools for onboarding flows, personalized experiences, pricing experiments, segmentation, and beyond.