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Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.

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How L'Équipe's App Became Its Flagship Product

Twenty years, media chased print then web. Mobile was an afterthought. But is a daily app reader any less loyal than a newsstand regular?

Camille Ardisson

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8 App Onboarding Flows that Actually Convert

Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts

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Growing Its Subscription Revenue +70%: L'Équipe's Winning Bet

L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely

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What is a one-time purchase (OTP)?

Subscriptions get the attention, but one-time purchases still have their place. Here is how consumables and non-consumables work, and when a single payment is the smarter model.

Nicolas Tissier

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ASO and In-App Purchase: how to boost the visibility of Subscriptions?

How to implement and optimize Promoted In-App Purchases and track your performance: some tips from Checkaso and Purchasely.

Camille Ardisson

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9 mobile app monetization strategies for 2025

Discover proven mobile app monetization strategies driving $390B in revenue. Learn in-app purchases, ads, subscriptions & hybrid models that work in 2025.

Nicolas Tissier

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Family sharing In-App Purchase: principles and recommendations

Family Sharing quietly changes who pays and who gets access. Here is what publishers need to know about sharing subscriptions and non-consumables across up to six people.

Jeff Grang

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Purchasely Paywall Gallery - Optimize your paywalls like the best

Get inspired by native paywalls powered by Purchasely. Learn how to make them yours with our Paywall Builder and see its customization capacities.

Jeff Grang

CEO

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10 Best In-App Analytics Tools 2023

The analytics market is crowded and every tool claims to be essential. Here are the ten that actually earn their place in an app growth stack, and what each one does best.

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