Vanina Nguimbi

Marketing

Purchasely

With a solid design background in B2B tech, Vanina is a Content and Growth Marketer at Purchasely. She runs the company's social media content and newsletter, and manages the website.

Recent articles and podcasts

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Article

Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

Francescu Santoni, CEO of Mojo, on App Growth, Subscription Strategies, and AI's Role in Empowering Social Media Creators. He shares his journey building one of today's most popular video content apps.

Vanina Nguimbi

Article

App Experience: Definition, Best Practices, And How To Improve It

App experience is more than UI and UX, it is every interaction that earns or loses revenue. Here is how to treat it as a growth discipline, and where static apps leak money.

Vanina Nguimbi

Article

Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

TomTom went from iconic satnav hardware to real-time location data. Its executives on reinventing a category, and what the shift to mobile and subscriptions really took.

Vanina Nguimbi

Article

App Store: The Good, the Bad, and the Glitches

David Heinemeier Hansson does not hold back on Apple and Google. An unfiltered take on app store policies, the 30% cut, and what it costs the developers who build there.

Vanina Nguimbi

Article

AARRR Framework (Pirate Metrics): Complete Guide For 2025

Acquisition, activation, retention, revenue, referral: the Pirate Metrics framework still maps subscription growth better than most. Here is the complete guide for today's apps.

Vanina Nguimbi

Article

Why Users Quit Your App: 10 UX Mistakes to Fix in 2026

Users rarely tell you why they leave, they just stop opening the app. Here are the 10 UX mistakes still driving them away in 2026, each with the fix.

Vanina Nguimbi

Article

Subscriptions: The Good, The Bad And The Overused

The creator of Ruby on Rails thinks subscriptions have gone too far. DHH on subscription fatigue, where recurring revenue genuinely fits, and where it is just overused.

Vanina Nguimbi

Article

Behavioral Science Boosts Headspace Course Starts by Over 100%

Headspace more than doubled course starts by rethinking onboarding through behavioral science. Here is the experiment, the five variants tested, and what the numbers showed.

Vanina Nguimbi

Article

App Store: The Good, the Bad, and the Glitches

The App Store is both a powerful platform and a significant challenge for developers. While it opens doors to a global audience, its strict policies and fees often act as barriers to innovation.

Vanina Nguimbi