Nicolas is CPO and co-founder of Purchasely. He leads the product vision behind the platform that lets app teams build, test and ship paywalls, onboarding flows and campaigns without engineering work
What in-app purchases are, the four IAP types, app store fees, and how to optimize the purchase experience.
8 real app onboarding flows broken down, from quiz-driven to instant value, and the patterns you can apply to your own.
Subscriptions get the attention, but one-time purchases still have their place. Here is how consumables and non-consumables work, and when a single payment is the smarter model.
Discover proven mobile app monetization strategies driving $390B in revenue. Learn in-app purchases, ads, subscriptions & hybrid models that work in 2025.
One paywall change lifted Blinkist trial conversion by 23% and push opt-in from 6% to 74%. Here is the transformation behind it, and why it inspired a Purchasely template.
Streaks, leaderboards and progress bars are not gimmicks when they are built on real psychology. Here is how Duolingo, Strava and three others turn mechanics into daily habits.
Over five million apps are competing for the same users. A defined strategy is what separates the ones that break through. Here is how to build yours, step by step.
The subscription boom did not kill the one-time purchase. Here is where a single upfront payment still wins, and how the best apps blend both models.
Growth needs capital, and the wrong funding choice can cost you the company. Bank debt, venture equity or revenue-based financing: here is how to tell which fits your app.
