Laurent is Chief Revenue Officer at Purchasely, where he leads the sales and revenue teams working with mobile apps to grow conversion and retention
App marketers struggle to improve ATT opt in rates, leaving valuable user data and ad spend effectiveness on the table.
Real personalization is not a first name in a push notification. Here is how the best apps adapt the whole experience in real time, and how to do it without the usual myths.
Seasonality is not a one-off spike to react to, it is a growth engine to plan around. Here is how enterprise teams turn predictable peaks into year-round revenue.
