Camille is Head of Marketing at Purchasely. She previously led events across EMEA and APAC at App Growth Summit, producing mobile marketing conferences of up to 400 attendees, and ran field marketing for the DACH region at Batch
Switzerland's 246-year-old newspaper of record runs its app as a subscription business in its own right. One change to its subscription setup quadrupled its Pro subscribers.
Apple’s Retention Messaging API lets your app show a message, an offer or a plan switch when subscribers tap Cancel. Here’s what to show, who to target, and how to set it up with Purchasely.
How to turn more paywall views into paying subscribers: strategy, funnel diagnosis, placement and timing, design and offers, A/B testing, and retention.
Most apps build habits around daily use. Hotspot Shield™ builds for the day someone suddenly needs a VPN, and ships fast enough to be ready when it happens.
How to implement and optimize Promoted In-App Purchases and track your performance: some tips from Checkaso and Purchasely.
15+ paywall examples from top photo and video apps, the 6 design patterns behind them, and how to design and test your own.
20 newsletters about Apps and Mobile Services: The ultimate list for app marketers, product managers and mobile developers.
Babbel and Duolingo went public the same year with opposite playbooks. We read over a thousand pages of their filings to see how two market leaders really monetize.
Over 8,000 dating apps are chasing the same five billion dollars. Here are the five revenue models that work, and which features to put behind each.
