Camille is Head of Marketing at Purchasely. She previously led events across EMEA and APAC at App Growth Summit, producing mobile marketing conferences of up to 400 attendees, and ran field marketing for the DACH region at Batch
How to implement and optimize Promoted In-App Purchases and track your performance: some tips from Checkaso and Purchasely.
Looking for some paywall inspiration from photo and video apps? We've got you covered. Steal 20 great paywall examples and test them out for yourself.
20 newsletters about Apps and Mobile Services: The ultimate list for app marketers, product managers and mobile developers.
Babbel and Duolingo went public the same year with opposite playbooks. We read over a thousand pages of their filings to see how two market leaders really monetize.
Over 8,000 dating apps are chasing the same five billion dollars. Here are the five revenue models that work, and which features to put behind each.
The framework you build on shapes your app's speed, cost and reach. Here are the eight most popular options beyond native, and where each one earns its keep.
Looking for paywall inspiration from some of the most popular apps? Check out these great examples from across the education sector.
Looking for some paywall inspiration? Check out these 10 great paywalls on apps for kids and test them out for yourself.
Apple cut App Store prices across every Euro territory, the UK and South Africa. Here is what changed, what it excludes, and what it means for your in-app pricing.
