Purchasely Blog | Vanina Nguimbi

Stories by Vanina

How to increase daily active users: Growth strategies for mobile apps

22 October 2025

In-App Purchase User Journey segmentation personalisation DAU

Discover the AARRR framework (Pirate Metrics). See examples, metrics, and how to apply it to subscription apps for growth in 2026 and beyond.

Vanina Nguimbi

Marketing @ Purchasely

What is the AARRR framework? Pirate metrics explained

15 October 2025

AARRR framework

Learn how to increase daily active users with proven DAU strategies. Improve retention, optimize paywalls, and grow sustainably.

Vanina Nguimbi

Marketing @ Purchasely

Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

4 March 2025

Tech Acquisition Conversion Product Updates Mobile APP

In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby...

Vanina Nguimbi

Marketing @ Purchasely

Subscriptions: The Good, The Bad And The Overused

13 February 2025

Subscription Apple App Store Tech Acquisition App Store

In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby...

Vanina Nguimbi

Marketing @ Purchasely