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7 May 2026
Case Study Growth personalization behavioralHeadspace, Irrational Labs, and Purchasely ran a 5-arm behavioral science experiment on onboarding. Course starts doubled. Active meditation days...
Vanina Nguimbi
Marketing @ Purchasely
2 April 2026
app onboarding processA step-by-step guide to optimizing your app onboarding process. Find friction, personalize flows, test variations, and measure impact on activation.
Vanina Nguimbi
Marketing @ Purchasely
1 April 2026
Discover the 10 most common UX mistakes product teams still make in mobile apps in 2026. Learn how each issue hurts engagement and conversion, and...
Vanina Nguimbi
Marketing @ Purchasely
30 March 2026
App experienceA step-by-step guide to optimizing your app onboarding process. Find friction, personalize flows, test variations, and measure impact on activation.
Vanina Nguimbi
Marketing @ Purchasely
25 March 2026
Paywall Design AI Growth plugin figmaA step-by-step guide to using the Roast My Screen Figma plugin. Learn how to review your app screens, identify design issues, and fix them before...
Vanina Nguimbi
Marketing @ Purchasely
22 October 2025
In-App Purchase User Journey segmentation personalisation DAUDiscover the AARRR framework (Pirate Metrics). See examples, metrics, and how to apply it to subscription apps for growth in 2026 and beyond.
Vanina Nguimbi
Marketing @ Purchasely
15 October 2025
AARRR frameworkLearn how to increase daily active users with proven DAU strategies. Improve retention, optimize paywalls, and grow sustainably.
Vanina Nguimbi
Marketing @ Purchasely
4 March 2025
Tech Acquisition Conversion Product Updates Mobile APPIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby...
Vanina Nguimbi
Marketing @ Purchasely
13 February 2025
Subscription Apple App Store Tech Acquisition App StoreIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby...
Vanina Nguimbi
Marketing @ Purchasely
21 January 2025
Subscription Apple App Store Tech Acquisition App StoreDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to explore the fight against App Store dominance. Sharing insights from...
Vanina Nguimbi
Marketing @ Purchasely
